WHY IS THE LAST DAY OF LJFW THE MOST IMPORTANT ONE.
Ljubljana Fashion Week is over. Models took off their fabulous heels, photographers turned off their flashlights and the runway is currently out of order. Now what? Well, now the real and most important work actually starts. And that is getting people into those great outfits!
I was completely immersed in the show for three evenings. Watched all designers ideas unfold before my eyes, observed some people working and other taking selfies.
This time I was lucky to have a different companinon every night. Which does not insinuate I swap my partners that easily, it means that every evening I got to hear and discuss a new and unique point of view regarding seen fashion collections.
For someone who comments and wrights about fashion shows, designers work and fashion itself it’s paramount to detect, distinguish and aknowledge different styles and aesthetics. It’s not all about whether or not you would wear and you have cravings for every piece you see on the runway. It’s also about collection cohesion, designers signature style and level of skill, inventivness and wearability, employing great potential of the show itself, colour palette, stylings, make-up and hair and so on…the hole package. Very few designers get it right every time.
But at the end of the day, final and most important thing for a designer are actual sales. How much percentage of ones collection got sold in one season. That determinates everything. It determinates whether or not a fashion brand will stick around till the next season.
That’s why Ljubljana Fashion Week organizers idea to dedicade the last, fourth day of LJFW to sales and orders is a great one! Showroom was created so everyone could come and have a up-close-and-personal experience with the desired fashion pieces and fashion designers. I sincerely hope there were many happy customers, good bussines deals, new acquaintances, ideas and opportunities!
I guess we’ll see next season.
Congratulations to our beloved designers and organizers for a job well done!
Photo: Kristjan Švab.